Rokt Junior Software Engineer Job Opportunity
Rokt is currently hiring Junior Software Engineers in New York, offering a total compensation package ranging from $90,000 to $170,000 annually. This includes base salary, equity grants, and a comprehensive benefits package.
This opportunity is designed for early-career software engineers who want to develop technical expertise while working on AI-powered ecommerce technology that processes billions of transactions annually.
Company Overview
Rokt is a global ecommerce technology company that helps businesses deliver highly relevant experiences to customers during online transactions. The company specializes in what it calls the “Transaction Moment” — the critical point when a customer completes a purchase and is most engaged.
Using artificial intelligence, machine learning, and real-time decision-making systems, Rokt helps major brands generate additional revenue by presenting personalized offers and recommendations during the checkout process.
Today, Rokt’s AI-powered platform processes more than 10 billion ecommerce transactions annually and serves hundreds of millions of consumers worldwide. Its clients include globally recognized brands such as Uber, PayPal, Macy’s, Fanatics, HelloFresh, Live Nation, Staples, AMC Theatres, and Albertsons.
History of the Company
Rokt was founded in 2012 by Bruce Buchanan and Justin Viles.
The company’s origins came from a simple observation: businesses were underutilizing one of the most valuable moments in ecommerce—the period immediately after a customer completes a purchase.
Instead of showing static confirmation pages, Rokt developed technology capable of delivering highly personalized recommendations and offers in real time.
The company was originally founded in Australia before expanding internationally and establishing New York as its global headquarters.
Over the years, Rokt has experienced rapid growth and achieved unicorn status. By 2025, the company reached a valuation of approximately $3.5 billion and expanded its operations across multiple continents. It has also strengthened its capabilities through acquisitions, including OfferLogic, Aftersell, mParticle, and Canal.
Mission and Values
Rokt’s mission is to make ecommerce smarter, faster, and better by creating more relevant experiences for consumers and more profitable outcomes for businesses.
The company emphasizes several core principles:
Innovation
Rokt invests heavily in AI, machine learning, and data science to improve ecommerce experiences.
Ownership
Employees are encouraged to take initiative and act like owners of the business.
Growth Mindset
Continuous learning and development are central to the company’s culture.
Customer Obsession
Rokt focuses on delivering measurable value for both merchants and consumers.
Diversity and Inclusion
The company promotes equal opportunities and aims to build teams that reflect the diversity of the global marketplace.
Key Executives and Management Team
Bruce Buchanan – Co-Founder, CEO and Chairperson
Bruce Buchanan is the co-founder and Chief Executive Officer of Rokt.
Before founding Rokt, he served as Group CEO of Jetstar Airways and played a major role in building the airline into one of the most successful low-cost carriers in the Asia-Pacific region.
Under his leadership, Rokt has grown from a startup into one of the world’s leading ecommerce technology companies.
Elizabeth Buchanan – Chief Commercial Officer
Elizabeth Buchanan oversees commercial strategy and customer growth initiatives across the organization. She has played a significant role in Rokt’s expansion into global markets.
Product and Engineering Leadership
Rokt continues to expand its engineering organization with experienced technology leaders from major global companies, including former executives from Amazon and other leading technology firms.
Available Position
Junior Software Engineer
Location
New York, NY
Employment Type
Full-Time
Compensation
Total Compensation: $90,000 – $170,000 annually
Base Salary
$85,000 – $150,000 annually
Additional Compensation
- Equity grants
- Performance opportunities
- Comprehensive benefits package
What You Will Do
As a Junior Software Engineer, you will:
- Design and build ecommerce products and services
- Develop AI-powered features and applications
- Work on production systems operating at internet scale
- Collaborate with product managers, designers, and engineers
- Optimize platform performance and scalability
- Build tools that directly impact customer experience
- Learn modern software engineering practices
- Use AI-assisted development tools to improve productivity
- Participate throughout the entire software development lifecycle
This role provides exposure to:
- Software Engineering
- Artificial Intelligence
- Machine Learning
- Distributed Systems
- Data Engineering
- Product Development
- Cloud Infrastructure
Requirements
Rokt is seeking candidates who demonstrate strong technical potential rather than extensive professional experience.
Applicants should ideally have:
- A foundation in computer science
- Strong analytical thinking skills
- Interest in software engineering and AI technologies
- Ability to learn quickly
- Excellent problem-solving abilities
- Strong communication skills
- Ability to work in collaborative environments
This role is particularly suitable for:
- Recent graduates
- Junior developers
- Entry-level software engineers
- Early-career technology professionals
Skills Needed
Successful candidates will benefit from the following skills:
Technical Skills
- Programming fundamentals
- Data structures and algorithms
- Software development principles
- Debugging and testing
- System design fundamentals
- AI and machine learning curiosity
Professional Skills
- Communication
- Teamwork
- Adaptability
- Problem-solving
- Critical thinking
- Time management
- Ownership mentality
Personal Traits
Rokt specifically values individuals who:
- Learn rapidly
- Embrace new technologies
- Take initiative
- Enjoy solving complex problems
- Thrive in fast-moving environments
- Focus on measurable outcomes
Salary Information
Rokt offers one of the stronger compensation packages available for junior engineering talent.
Total Compensation Range
$90,000 – $170,000 annually
Base Salary
$85,000 – $150,000 annually
Additional Compensation
- Employee equity grants
- Potential future appreciation in company value
- Comprehensive benefits package
The inclusion of stock equity means employees have the opportunity to share in the company’s long-term success.
Benefits of Working at Rokt
Rokt provides a competitive benefits package designed to support employee wellbeing and professional growth.
Equity Ownership
Every eligible employee receives equity, allowing them to become shareholders in the company.
Free Daily Lunch
Employees receive catered lunches and healthy snacks in the office.
Health and Wellness Support
The company supports employee wellbeing through wellness initiatives and gym benefits.
Additional Leave
Benefits include:
- Bonus annual leave
- Sabbatical opportunities
- Additional time-off programs
Career Growth
Employees gain exposure to:
- Artificial Intelligence
- Machine Learning
- Large-scale distributed systems
- Ecommerce technology
Global Opportunities
Rokt maintains offices in:
- New York
- Seattle
- London
- Sydney
- Tokyo
This creates opportunities for international collaboration and career growth.
Learning From Top Talent
Employees work alongside experienced engineers, data scientists, AI specialists, and product leaders from some of the world’s leading technology companies.
Why Consider a Career at Rokt?
For aspiring software engineers interested in AI, machine learning, ecommerce, and high-scale technology systems, Rokt offers an exceptional entry point.
Few junior engineering roles provide exposure to:
- AI-powered products
- Billion-scale transaction systems
- Equity ownership
- Clear career progression
- Global technology teams
The company combines startup innovation with the scale and resources of a mature global technology business, making it particularly attractive for ambitious early-career engineers.
Recruitment Process
Applicants should note that the first stage of the recruitment process includes:
- A 15-minute online aptitude assessment
- A personality profile assessment
- Review by the recruiting team
- Additional interview stages for successful candidates
Candidates who perform well in the assessment process will be contacted regarding next steps.
Rokt’s Junior Software Engineer role is one of the more attractive entry-level opportunities currently available in New York’s technology sector. With competitive compensation, equity participation, AI-focused projects, and a transparent career development framework, the position offers significant potential for long-term professional growth.
For graduates and early-career developers looking to build expertise in modern software engineering and artificial intelligence, Rokt represents a compelling opportunity to begin that journey.